GM

The company General Motors was formed in 1908 in Flint, Michigan by William C. Durant with various brands of cars like Buick, Oldsmobile, and Cadillac, but soon it transformed into a global corporate giant. The leadership of the renowned Alfred P. Sloan developed a brilliant strategy of offering "a car for every purse and purpose" along with establishing a ladder of brands in which customers could shift from driving Chevrolets to Cadillacs based on their increasing financial status. This innovation led to General Motors becoming the biggest producer of automobiles in the world by 1931, a position it maintained for seventy-seven years without interruption. GM was an embodiment of the success story of the United States through the entire middle of the 20th century, playing its part in mass production during World War II, serving as one of the "Arsenal of Democracy," and shaping the image of the American auto industry with classic car models of the 1950s and 1960s. Despite the strong opposition it had been facing for decades because of the oil crises and increased competition from around the world, and going through another round of transformation with a major support from the government at the end of 2009 after the financial crisis, the company managed to preserve its leadership in the market. Now, General Motors is making bold moves towards a new reality with billions of investments into Ultium batteries and autonomy technology of its subsidiary Cruise.

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