Dodge

 Dodge is not just a car brand, but a high-octane dose of American industrial grit and grind. Founded in 1900 as a parts supplier for the growing auto scene in Motor City, Michigan, Dodge was originally started by the eponymous brothers, who sought to kit out the burgeoning auto culture with the parts necessary for its growth. Though it would go on to become a titan in the auto world, known for engineering cars that have a rebellious soul and "muscle" to plenty of its name, other companies began to drift toward efficiency and luxury over the HEMI-burning muscle car heritage that Dodge came to be associated with throughout its long history. Indeed, the legacy of the brand itself has been built on the capabilities that it has to deliver with its raw power and unique visual appeal. Iconic cars such as the Charger and Challenger have become synonymous with the smell of burnt rubber and the roar of a V-8 motor cropping a weary tail-light as it speeds down the highway. Furthermore, the design legacy of Dodges has rarely been, nor would it ever attempt to be, subtle. Yet, the brand currently finds itself at an interesting crossroads. As the automotive industry seeks to become more sustainable, Dodge must live up to its "brotherhood of muscle" ideals, and to that end, the unveiling of the Charger Daytona SRT concept is as much about the promise of "eMuscle" as it is about emulating the old without the loss of the traditional desires that come with the electric revolution. Whether it's the old 1969 Charger or the newer electric equivalent, the essence of Dodge has always been the same the unrelenting pursuit of speed, never content to go quietly into the night.